Bank of America (BAC.N), opens new tab is partnering with FIFA to become a sponsor for the 2026 World Cup, soccer’s global governing body said on Thursday, in a move that will link the financial giant with one of the world’s most-watched sporting events.
Sponsoring sport can be a fruitful marketing tactic for companies as it allows them to reach a wider audience and boost recognition of their brands. The second-biggest U.S. lender will…