Problems with sponsors remain: Chelsea cannot guarantee success

Chelsea Football Club are still unable to find new sponsors and the likely title sponsor is Infinite Athlete, who are offering £43 million a year.

The club failed in negotiations with Riyadh Air due to financial demands, with the London team asking for £50 million for the title sponsorship and £15 million for the sleeves. Many sponsors believe that the club is slowly developing, but they still cannot guarantee success on the field.

The Blues are trying to maximize commercial revenue and could also feature the logo of Infinite Athlete on the sleeves of their shirts, who are willing to pay £15 million from the 2024/25 season if Chelsea can find a title sponsor who offers more than £43 million.

Chelsea also continues to negotiate with Chery Automobile, who are interested in cooperation and believe that they can replace BingX on the sleeves, but so far the parties have not reached an agreement, because Chelsea wants to receive more than 6 million pounds.

Let us remind you that Chelsea management failed in negotiations with the Jordan company.