IMPORTANCE OF SALES AND MARKETING IN BUSINESS.
Sales and marketing play a crucial role in the success and growth of any business. Here are a few key reasons why sales and marketing are essential: Revenue Generation: Sales…
TOP FIVE CONDITIONS TO CHANGE A MANAGER OR SUPERVISOR
Over the years, we've had to change department heads and managers at several levels of our businesses. Based on my experiences, these are some conditions for changing a manager: Poor…
HOW TO RAISE BUSINESS CAPITAL
Raising startup capital can be extremely challenging and humbling, sometimes even humiliating. Whichever way you decide to source your capital, there will be a lot of sacrifices involved and if…
QUALITIES OF A GOOD CUSTOMER CARE OFFICER
Communication skills A good customer care officer should have strong communication skills in order to effectively interact with customers. They should be able to listen actively, speak clearly and confidently,…
QUALITIES OF A GOOD MARKETING EXPERT
Strategic thinking: A good marketing expert is able to think critically and strategically about how to achieve business objectives through marketing efforts. They are able to develop comprehensive plans that…
10 TYPES OF MARKETING YOU SHOULD KNOW.
Perception marketing This type of marketing focuses on shaping consumer perceptions and creating a positive image of a brand or product. It often uses elements such as branding, packaging, and…
BUSINESS MODELS
A business model refers to the way a company creates, delivers, and captures value. In other words, it outlines how a business intends to make money. It includes various elements…
BUSINESS MARKETING RESEARCH
What Is Market Research? The term market research refers to the process of evaluating the viability of a new service or product through research conducted directly with potential customers. It…
10 SKILLS EVERY BUSINESS OWNER MUST HAVE.
As a business owner, there are several skills that can greatly benefit you. Here are some essential skills to consider developing: Leadership: Effective leadership skills are crucial for managing your…
HOW TO START AN ONLINE BUSINESS
Starting an online business can be an exciting endeavor. Here are some steps to help you get started: Identify Your Business Idea: Choose a niche or a product/service that you…
